Day: August 21, 2025

E-commerce Industry Pain Point: Lack of Personalization and How IT Services Solve It

E-commerce Industry Pain Point: Lack of Personalization and How IT Services Solve It

Personalization has become the backbone of modern e-commerce. Today’s customers expect shopping experiences that feel tailor-made, not generic. When businesses fail to deliver personalized recommendations or interactions, engagement drops, loyalty decreases, and sales opportunities slip away. Let’s explore why personalization matters, the consequences of ignoring it, and how IT services.